Monday, May 16, 2011

Why You Should Care About Collagen at Any Age

Collagen is the principal structural protein that holds your skin together, keeping it firm, smooth, plump, and wrinkle-free. All through life your body produces collagen and breaks it down as part of its natural turnover process.

When you are young, your body makes more collagen than it loses. But as you age, your body loses more collagen than it produces, leading to a decline in the health and appearance of your skin.

Your genes predict how well your skin will age, and in terms of collagen production, your genes can tell us if you are prone to collagen breakdown and premature development of wrinkles, sagging skin, poor wound healing, and other signs of aging.

Even though you can’t change your genes, you can change their effects on the look and feel of your skin by using genetically designed skincare. At SkinShift™, we use a revolutionary DNA analysis to identify your skin’s genetic weaknesses—including risk of early collagen breakdown.

If your individual test results show a genetic predisposition for collagen breakdown, we can customize your skincare regimen to include ingredients that stimulate collagen production and balance the natural turnover process to prevent accelerated loss.