Wednesday, April 20, 2011

Is the Key to Aging Skin in Your Genes?

The dream of retaining your youthful look well into old age is now a step closer—thanks to scientists who have identified the key genes involved in skin aging. Using data generated by the Human Genome Project—the international effort to decode human DNA—researchers have identified the five major causes of skin aging, including numerous genes that govern how long your skin can stay free from wrinkles.

Researchers say the Human Genome Project has given us access to new genetic tools for providing more personalized skin care. For the first time ever, we can use DNA analysis to identify your skin’s strengths and weaknesses.

Our cutting-edge company, SkinShift™, offers a breakthrough in the skincare industry by offering a revolutionary line of skincare products that are scientifically formulated for the genetic profile that is unique to each individual. SkinShift™ clients simply swab the inside of their cheek and send the sample to our ISO-certified genetic lab. At the lab, the SkinShift™ DNA Test analyzes your DNA and compiles a customized report identifying the 15 genetic markers associated with your skin’s predisposition to five key aging factors:

·         Collagen Formation Factor—Determines if your skin is prone to wrinkling, sagging, poor wound healing, roughness, acne, and rosacea as a result of collagen breakdown.
·         Sun Protection Factor—Determines how well your skin handles the damaging effects of sun exposure.
·         Antioxidant Protection Factor—Determines your skin’s ability to defend against free radical damage.
·         Glycation Protection Factor—Determines if your skin is prone to heavy wrinkles and folds, accelerated aging, cracking and thinning, uneven texture, redness, and inability to self-repair caused by glycation.
·         Inflammation Control Factor—Determines how well your skin fights against deterioration and premature aging as a result of excessive inflammation.

Once we have your skin report in hand, we develop a customized skincare program for you based on your skin’s unique genetic needs. To date, no one else in the industry is customizing skincare products based on the individual DNA test results our SkinShift™ tests provide.

Our clients are thrilled and tell us that the SkinShift™ science is incredible, the products are amazing, and SkinShift™ may represent the greatest breakthrough in skin care this century.